SIDKICK BRAND
Guidelines
LOGO
Identity
Spacing requirements: Always leave the space of the larger chat bubble surrounding the logo.
Color variation: The Sidekick logo can be used in all black or all white over photogaphy or a single color.
CLEAN
PROFESSIONAL
CURRENT
Sidekick is a smart AI that users interact with through chat. The Sidekick logo was designed to play off of the same shape used in Sidekick’s chatflow.
Because Sidekick is created for anyone to use, the aesthetic was kept relatively neutral, something translates well in any industry.
TYPOGRAPHY
Proxima Nova
